If a business relies on text messaging to keep their audience up-to-date with news, discounts, or even shipping and order confirmations, it can be extremely costly to not be able to reach them. If one business does something illegal or improperly uses the short code, that shared number could be blacklisted by some or all of the major wireless carriers, preventing all businesses that use that short code from reaching their customers. You rely on other brands to stay SMS compliant 3 dangers of a shared SMS short codeĭue to the possibility of thousands of businesses using the same number, there are many dangers associated with using a shared short code. Some short codes may have thousands of businesses using the code, which significantly reduces costs, but also comes with some big risks. Multiple businesses share the cost, which reduces the total amount each individual business will spend to use the code. One of the biggest benefits of shared short codes is cost savings. Multiple businesses use a shared short code as opposed to a dedicated short code, which only one business can use. Short codes can only send or receive text messages, you can’t use them for phone calls or faxes (does anybody still use fax?) so you don’t have to worry about recipients trying to use it outside the purpose of SMS.Ĭreating integrated marketing campaigns using short code numbers and email marketing Key differences between shared vs.If you’re running a flash sale or limited-time promotion, the added speed of short codes is crucial. This would only take just over four minutes for a text campaign to send to 10,000 people.
If you’re sending a text to a list of 10,000 people, it could take almost three hours for all of the messages to deliver! Short codes, on the other hand, can send as quickly as 100 messages per second. Long code messages can typically only deliver one message per second.
They’re unmistakably a business number.And you can easily create different keywords to know which marketing channels are working and which aren’t.
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You can use them in numerous areas of your business, from digital to print, radio, and other offline advertising channels. SMS short codes have several benefits over a traditional 10-digit number, or 10-digit long code (10DLC): You might wonder what the benefits of using short codes over a regular phone number are and whether it’s right for your business. Why use a short code for texting and how do you lookup codes? This allows the business to know which marketing campaigns are driving a direct response and which aren’t.īusinesses can use these types of campaigns to allow users to vote in a contest, opt-in to receive text updates, or receive additional information about the brand. If you’ve ever seen a business asking you to text “” to “545667,” this is an example of a text messaging keyword campaign. For example, Pepsi may have a five-digit vanity number, 73774, which spells “Pepsi” on your phone’s numeric keypad. There are also long, 10-digit vanity numbers but because short codes contain fewer characters, they are easier to remember.Ī vanity number is a number that spells out a word using a phone’s numeric keypad, making it easier to remember. SMS short codes are easily recognizable because they are shorter than regular cell phone numbers and can be customized to add a vanity metric to a brand’s SMS marketing campaign. These short codes are great for mass-text message sending as they have a fast per-second send speed. Short codes as part of your SMS marketing strategyĪn SMS short code, is a 5 or 6-digit number that businesses use instead of the regular 10-digit “from” number for SMS marketing campaigns.SMS marketing automations with a platform that has short code numbers The advantage for marketers is that integrating an SMS strategy within an existing digital campaign has been made easier with SMS marketing automations that help scale owned marketing channels faster. They’re a great way for a business to send targeted and personalized text messages to a long list of subscribers. What you may or may not already know is that these abbreviated numbers are actually called “short codes” or “common codes” and they serve a purpose in SMS marketing.
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